Navigation – I found this website to be easy to navigate. The links were clear and they were consistent throughout the website. As I navigated through the website, the selected link was highlighted in yellow.
Visual Appeal - The use of color was good. Three colors were used – white, blue, and yellow. I found some of the text hard to read due to the cloud background. I also found that the home page did not entirely fit on my laptop screen. I had to scroll down just slightly to see the bottom of the home page. Every page was like this. I did not find it too distracting as most of the important information was viewable.
Purpose – The purpose of the website was clear...to tell the viewer about the company’s product.
Load Time – I found that due to the graphics, the web pages took a few seconds to download.
Usefulness of Content – In addition to describing the company and its products, the website also provided information regarding the product’s health benefits and the company’s efforts in addressing environmental issues through product packaging and recycling.
Overall, I found this website to be very well planned out. There are a few minors issues that I described above, but didn’t find that they made a negative impact on the website.
Navigation – I found navigating through the website was easy enough. The links are subtle, small type. The main focus of the website is the products offered.
Visual Appeal – I didn’t find this website to be visually appealing. The pictures flashing repeatedly on the home page was distracting and the backgrounds were bright compared to the rest of the website. The pictures are also too big and do not fit on laptop monitor screen.
Purpose - The purpose of the website is easily understood…to present the items available for sale.
Load Time – The load time was quick throughout the website.
Usefulness of Content – Website was informative. Product descriptions and prices were available.
I found this website to be lacking in visual appeal. Although Calvin Klein is not a flashy designer, I felt the website could have used a little pop. The big pictures on the homepage were distracting and I didn’t like having to scroll down to view the entire picture.
After reading the material and evaluating websites, I feel I will definitely be more critical of websites. Realizing that the web designer has control over issues such as content fitting within a viewable space and links to other website that do load, will make me more critical of sites. I find it annoying to click on a link only to get the message “page not found.”
Through the readings and evaluations, I’ve also developed more of an appreciation for the web designers. Not only is there a lot of creativity that goes into a website, there is also a lot of planning to make the website both appealing and functional.
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