Graphic design is a means of communication. It is all around us, everyday. Graphic design plays a role in everything we touch; such as drink bottles, doorknobs and cars, from the design of their shape to their product packaging. Graphic design also plays a role in everything we view; such as newspapers, magazines and web pages, in the way they are displayed. Graphic designers have the task of creating a design that both attracts an audience and keeps the audience interested and wanting to return.
There are many issues to consider when designing for the web and designing for print. One issue is cost. When designing for print, the more colors, text styles, and size/pages used, the costlier the service will be. When designing for the web, cost is relative low and the size and number of text styles and colors do not play a role in the cost.
Another issue is the ease of making revisions. If changes need to be made to a company print media, such as updating product information/services or updating contact information, a revision and reprint of the media would have to be done. This is both time-consuming and expensive. On the other hand, web pages can be updated easily and daily if there is a need for it.
Another issue to consider is the distribution of the material. The internet is accessible anywhere and it allows you to reach the greatest number of people. Whereas the distribution of printed materials is limited in terms of the number of materials available for distribution, the location in which the material is distributed, and the people in which the material is distributed to.
Whether designing for print or web, the goal is to create a visual display that draws the audience in and keeps the audience interested.
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